This was provided by Lucy Reed <lucy_reed@gigmine.co

As a business owner, you know that your brand is the face of your company. It is how you communicate with your customers and convey your values, products, and services. Refreshing your brand is necessary every so often to update your image and stay relevant in an ever-changing market. However, it can also be a daunting task. In this article, SERP goes over seven tips for refreshing your company’s brand and staying innovative.
Understand Why a Brand Refresh Helps
Your target audience and industry trends may have changed since your last brand refresh. Refreshing your brand clarifies your business mission and values and ensures your brand message resonates with your target audience. Don’t be afraid to pivot and try new things. Spellbrand points out that you may find that your brand refresh enhances your business model.

Update Your Company Logo

Your logo is the visual representation of your brand that your customers see first. It’s important to keep it fresh and modern. Updating your logo can help you stand out from competitors and catch the attention of potential customers. Invest in a quality designer who can create a new, modern look that still represents your brand’s values.

Make a Catchy New Slogan

A catchy slogan is an important aspect of your brand. VerticalResponse notes that it should be memorable, catchy, and reflective of your brand’s values. Your old slogan may not resonate with your new target audience or accurately represent your refreshed brand. Work with a marketing team to create a new, catchy slogan that represents your brand’s mission, core values, and new messaging.

Redefine Your Company’s Mission and Vision

Your mission and vision are important parts of your brand that guide your decision-making and help customers trust your business. You may have strayed from your initial mission since your last refresh, or your company has grown and outgrown your old mission. Take time to define and refine your mission and vision. This process will help clarify your brand and your company’s goals.

Have a New Advertising Arc

Refreshing your brand also means updating your advertisements. Your old advertisements may not resonate with new demographics or accurately portray your refreshed brand. Hire a marketing team to create eye-catching advertisements that fit with your new brand identity. Your advertisements should reflect your company’s values and newer, modern messaging.

Design and Create Product Prototypes Using a 3D Design Tool
If you are looking to create new products or prototypes, using a 3D design tool can be incredibly helpful. With 3D design, you can get a much more detailed and accurate view of what your end product will look like, and you can also easily test out new ideas and adjust designs as needed. Expand your models with 3D design by exploring different textures, materials, and colors before you even begin the physical prototyping process. This can save you a lot of time and resources in the long run and help ensure that your final product meets your expectations.

Get Your Site Updated

Updating the company website is a great way to refresh the company brand. A website refresh can help to modernize the look and feel of the company, showing potential customers that the business is up-to-date and relevant. It can also help to improve the user experience, making it easier for visitors to navigate and find the information they need. Whether it’s a re-design of the site or just updates to the content, a website refresh can be powerful in re-establishing a company’s position in its industry.

Refreshing your brand may seem like a daunting task, but it’s necessary to stay innovative and competitive in today’s market. Updating your company logo, redefining your mission and vision, creating new advertisements, using 3D design technology to create prototypes for new products, and developing a new slogan are all ways to refresh your brand. Don’t be afraid to pivot and try new things. Investing in a brand refresh can re-energize your business and attract new customers.

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