Effective Advertising Techniques for Lead Generation – EXELA

27th October 2023

Written by DAVID HOLLAND | LEAD GENERATION, MARKETING

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Lead generation is a crucial part of growth and success for businesses and organisations. And advertising plays a crucial role in attracting and converting leads. Effective advertising techniques are those that appeal to the target audience, build brand recognition, and ultimately drive conversions. In this blog post, we will explore the world of advertising, how it contributes to lead generation, and several effective techniques businesses can use to attract more leads.

Understand Your Target Audience

The first step to

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Weathering the Storm: How Climate Change Affects Building Material Choices

2nd October 2023

This was written for us by: Jacob Robinson <jacob.robinson@uklinkology.co.uk>

Climate change is no longer a distant concern confined to scientific discussions; it’s a tangible reality that affects various aspects of our lives, including the buildings we inhabit. As extreme weather events become more frequent and intense, architects, builders, and homeowners are grappling with the impact of climate change on their choices of online building supplies. The quest for sustainable, resilient, and climate-responsive structures has led to a paradigm shift in the

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Recess is Over: Charting the Unseen Parallels Between Schoolyard Returns and Business Comebacks

7th September 2023

This was provided by David Holland EXELA Limited d.holland@exela.co.uk Phone 01242 375000

As summer ends, both children and business owners face a daunting challenge: returning to school and restarting their task of growing their business. Though they may seem like vastly different experiences, there are striking similarities between the two groups. Both can face uncertainty, social awkwardness, and fear of failure. But with the right mindset and strategies, these obstacles can be conquered. 

Why Planning is Crucial for Your Business

Running a business

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Surprising Ways Financial Businesses Are Leading The Charge In Sustainability

1st September 2023

This was written for us by: Jacob Robinson <jacob.robinson@uklinkology.co.uk>

In an ever-evolving world driven by technology, industries across the globe are reimagining their practices to embrace the benefits of digitalization. Among these transformative sectors, the financial industry stands at the forefront. As financial businesses adapt to the digital age, they are not only revolutionizing their operational efficiency but also making significant strides towards reducing their environmental impact. That means not only is it embracing emerging technologies like AI, but also spearheading

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planned industrial action set to be taken by employees

24th August 2023

This was written for us by : Vicky Cropper-Clarke Vicky.Cropper-Clarke@tpexpress.co.uk

I am writing regarding the planned industrial action set to be taken by employees who are members of the RMT and ASLEF trade unions.  The action being taken will severely limit the number of rail services we are able to operate across the network. The trade unions have announced industrial action affecting services on the following dates:

Saturday 26 August – action by RMT

Friday 1 September – action by ASLEF

Saturday 2 September

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From Landing Pages to Checkout: Streamlining Processes for Better Conversions

23rd August 2023

This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.ukIn the dynamic world of online business, capturing a visitor’s attention is just the first step towards success. From the moment a potential customer lands on your website to the final checkout process, every step matters in shaping their experience and influencing their decision to make a purchase. Streamlining these processes is crucial for improving conversions and boosting your bottom line and is best carried out via a conversion rate optimisation agency,

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How Football Strategies Can Translate into Business Success

7th July 2023

This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.uk

Introduction

Football is more than just a game—it’s a strategic battlefield where matches are won or lost even before the whistle blows. The sport is a melting pot of strategic planning, adaptability, teamwork, leadership, and continuous learning. These elements mirror the necessary ingredients for success in the corporate world. This article aims to unveil the parallels between football strategies and business success, offering a fresh perspective on achieving corporate excellence.

Strategy and Planning

In football,

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How To Outsmart Your Competition: A Guide For Small Business Growth

7th July 2023

This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.uk

As an entrepreneur, growth is a paramount ambition, yet, achieving it often proves to be a challenging endeavour. Outsmarting your competition may seem like a Herculean task, but it is by no means an insurmountable one. With a strategically-driven plan, navigating your small business towards unprecedented growth becomes a distinct possibility. Unearth your hidden competitive prowess and guide your enterprise on a journey of expansion and success. It’s all about decoding your

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Mastering the Art of Business Networking: A Comprehensive Guide

6th July 2023

This was provided by David Holland EXELA Limited d.holland@exela.co.uk Phone 01242 375000The Power of Networking: Why It’s Crucial for Success in Business

Running a business isn’t an easy feat, especially when you’re just starting out. One of the most important things to consider is networking. It’s not just about meeting new people and exchanging business cards.

Networking is about building meaningful relationships that could potentially lead to partnerships, referrals, and even mentorship. 

We’ll be discussing why networking is crucial for success in various

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Starting Your Own Business? Here Are 5 Tips For Getting Started

2nd July 2023

This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.uk

Starting your own business is not always a walk in the park. However, there are a range of different ways you can help to make sure your business gets off to the best start. From building your business plan to conducting market research.  To help you navigate your way around starting a new business, look at our five top tips.

Create A Business Plan

Creating a business plan involves several key components. Start with

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