A Guide to Small Business SEO Strategies
Written by DAVID HOLLAND | MARKETING d.holland@exela.co.uk
Scaling the SEO Ladder: A Guide to Small Business SEO Strategies
n the dynamic digital landscape, small businesses face the challenge of making their mark amidst a sea of competitors. One of the most effective ways to stand out is through strategic Search Engine Optimization (SEO). For small businesses, particularly those serving a local market, mastering the nuances of SEO can significantly amplify their online presence, attract more organic traffic, and ultimately drive
Effective Advertising Techniques for Lead Generation – EXELA
Written by DAVID HOLLAND | LEAD GENERATION, MARKETING
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Lead generation is a crucial part of growth and success for businesses and organisations. And advertising plays a crucial role in attracting and converting leads. Effective advertising techniques are those that appeal to the target audience, build brand recognition, and ultimately drive conversions. In this blog post, we will explore the world of advertising, how it contributes to lead generation, and several effective techniques businesses can use to attract more leads.
Understand Your Target Audience
The first step to
Weathering the Storm: How Climate Change Affects Building Material Choices
This was written for us by: Jacob Robinson <jacob.robinson@uklinkology.co.uk>
Climate change is no longer a distant concern confined to scientific discussions; it’s a tangible reality that affects various aspects of our lives, including the buildings we inhabit. As extreme weather events become more frequent and intense, architects, builders, and homeowners are grappling with the impact of climate change on their choices of online building supplies. The quest for sustainable, resilient, and climate-responsive structures has led to a paradigm shift in the
Recess is Over: Charting the Unseen Parallels Between Schoolyard Returns and Business Comebacks
This was provided by David Holland EXELA Limited d.holland@exela.co.uk Phone 01242 375000
As summer ends, both children and business owners face a daunting challenge: returning to school and restarting their task of growing their business. Though they may seem like vastly different experiences, there are striking similarities between the two groups. Both can face uncertainty, social awkwardness, and fear of failure. But with the right mindset and strategies, these obstacles can be conquered.
Why Planning is Crucial for Your Business
Running a business
Surprising Ways Financial Businesses Are Leading The Charge In Sustainability
This was written for us by: Jacob Robinson <jacob.robinson@uklinkology.co.uk>
In an ever-evolving world driven by technology, industries across the globe are reimagining their practices to embrace the benefits of digitalization. Among these transformative sectors, the financial industry stands at the forefront. As financial businesses adapt to the digital age, they are not only revolutionizing their operational efficiency but also making significant strides towards reducing their environmental impact. That means not only is it embracing emerging technologies like AI, but also spearheading
planned industrial action set to be taken by employees
This was written for us by : Vicky Cropper-Clarke Vicky.Cropper-Clarke@tpexpress.co.uk
I am writing regarding the planned industrial action set to be taken by employees who are members of the RMT and ASLEF trade unions. The action being taken will severely limit the number of rail services we are able to operate across the network. The trade unions have announced industrial action affecting services on the following dates:
Saturday 26 August – action by RMT
Friday 1 September – action by ASLEF
Saturday 2 September
From Landing Pages to Checkout: Streamlining Processes for Better Conversions
This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.ukIn the dynamic world of online business, capturing a visitor’s attention is just the first step towards success. From the moment a potential customer lands on your website to the final checkout process, every step matters in shaping their experience and influencing their decision to make a purchase. Streamlining these processes is crucial for improving conversions and boosting your bottom line and is best carried out via a conversion rate optimisation agency,
How Football Strategies Can Translate into Business Success
This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.uk
Introduction
Football is more than just a game—it’s a strategic battlefield where matches are won or lost even before the whistle blows. The sport is a melting pot of strategic planning, adaptability, teamwork, leadership, and continuous learning. These elements mirror the necessary ingredients for success in the corporate world. This article aims to unveil the parallels between football strategies and business success, offering a fresh perspective on achieving corporate excellence.
Strategy and Planning
In football,
How To Outsmart Your Competition: A Guide For Small Business Growth
This was written for us by Jacob Robinson jacob.robinson@uklinkology.co.uk
As an entrepreneur, growth is a paramount ambition, yet, achieving it often proves to be a challenging endeavour. Outsmarting your competition may seem like a Herculean task, but it is by no means an insurmountable one. With a strategically-driven plan, navigating your small business towards unprecedented growth becomes a distinct possibility. Unearth your hidden competitive prowess and guide your enterprise on a journey of expansion and success. It’s all about decoding your
Mastering the Art of Business Networking: A Comprehensive Guide
This was provided by David Holland EXELA Limited d.holland@exela.co.uk Phone 01242 375000The Power of Networking: Why It’s Crucial for Success in Business
Running a business isn’t an easy feat, especially when you’re just starting out. One of the most important things to consider is networking. It’s not just about meeting new people and exchanging business cards.
Networking is about building meaningful relationships that could potentially lead to partnerships, referrals, and even mentorship.
We’ll be discussing why networking is crucial for success in various