Request for Quotations
Radio Advertising Campaign to support the promotion of the #GrowMySME Business Growth Scheme
You are invited to submit a quotation for the provision of a Radio Advertising campaign to support the promotion of the #GrowMySME Business Growth Scheme
Your quotation must be submitted no later than 12pm on Tuesday 30th November 2022. All completed quotations must be submitted via the Business Growth Scheme (BGS) generic inbox – bgs@heylep.com

  1. Introduction
    The Hull & East Yorkshire Local Enterprise Partnership (HEY LEP) has a remit to drive the growth of the Hull and East Yorkshire economy for the benefits of the communities in the two local authority areas of Hull and the East Riding of Yorkshire. Working in partnership the key areas of focussed activity to facilitate this growth are:
    • A skilled and productive workforce
    • Thriving successful business
    • An infrastructure that supports growth
    The Hull & East Yorkshire Growth Hub (HEYGH) is part of HEY LEP and provides quick and easy access to local and national resources along with information to support business to start, sustain and grow. The HEYGH provides support for businesses based in Hull and the East Riding of Yorkshire, as well as offering assistance for business looking to invest in the region.
    To further develop these activities, Hull City Council on behalf of the HEYGH predecessor Humber Growth Hub – and the four Humber Local Authorities – submitted a range of proposals in response to competitive calls for European Regional Development Fund (ERDF) projects released by the Department for Levelling up Housing and Communities for the 2014-2020 European Structural and Investment Funds (ESIF) Programme.
    The approval of these bids strengthened the Humber Growth Hub’s provision of business support services across the Humber, enabling the provision of a range of new products and services for SMEs to access under the banner of #GrowMySME. There are three main schemes being delivered through #GrowMySME:
    • Business Growth Scheme (BGS)
    • ICT for Growth
    • Finance for Growth

The BGS is a programme of support which adds value to the existing Growth Hub offer, including additional advisor support, a workshop programme, a grant funding scheme, sector development and supply chain activity.
The key aim of the campaign is to raise awareness of the #GrowMySME Business Growth Scheme programme will specifically help to promote the following strands of BGS activity:
1) Workshops, webinars and 121 consultancy masterclasses
These workshops, webinars and 121 consultancy masterclasses provide SMEs across the Humber region with access to expert advice and guidance on matters such as sales, marketing, business systems and processes, business leadership, innovation, culture, and recruitment, HR and workforce development topics. These sessions help SMEs to become more productive, more competitive, more resilient, and ultimately aid their business growth.
2) Sector Specific Support – e.g. the Humber Social Enterprise Accelerator
The BGS has a remit to support the development of certain key business sectors in the Humber region. This has seen the commissioning of sector-specific support interventions such as the Humber Social Enterprise Accelerator (Humber SEA), as well as a workshop series for leisure, retail and hospitality firms in the visitor economy (known as the THRIVE programme).
3) Business Growth Grants
The BGS operates a grant scheme for SMEs that need to work with external providers of advice and consultancy in order to grow. Grants of between £1,000 and £5,000 are available on a 40% intervention rate, with the SME providing matched funding to make up the 60% of project costs. For example, a project of £10,000 would see a grant award of £4,000 and a business match funding contribution of £6,000.
Campaign Description
The key aim of the radio advertising campaign is to raise awareness of, and drive business engagement with, the three strands of BGS activity as outlined above across the Humber region, which is:
• Hull
• East Riding of Yorkshire
• North Lincolnshire
• North East Lincolnshire
The target audience are Small and Medium Enterprises (SME).

As well as raising awareness of the BGS and the aforementioned strands of activity, we also have an objective to improve the following metrics:
• Number of new business registrations to the BGS
• Number of businesses attending workshops, webinars and masterclasses
• Number of businesses accessing the Humber SEA and the THRIVE Programme
• Number of businesses submitting applications for a Business Growth Grant
To do this we are looking to procure the services of an advertising agency or professional advertising freelancer to develop a radio advertising creative, production and media strategy, that integrates with our social media campaigning, using key call-to-action messages that resonate with owners, director, managers, and staff within our target SMEs.
Duration
The radio advertising campaign will run from approx. 2nd January 2023 until 30th April 2023. However, the actual end point for submission of all invoices will be the 30th April 2023.

  1. BUDGET, PAYMENT AND INVOICES
    The indicative maximum budget for the delivery of the radio advertising campaign is £20,000.00 excluding VAT. This budget is inclusive of all costs associated with the delivery of the contract.
  2. TECHNICAL SPECIFICATION
    Suppliers are required to fully respond to each of the following quality questions:
    Proposal (quality /creativity) – 40%
    Please outline your approach to how you will create, produce, promote this radio advertising campaign. Please provide a crafted example of one (1) creatively engaging script that would compel our target audience to take action and brief examples of prior work undertaken.
    (Max 800 words)
    Skills and Experience – 40%
    Please provide details of relevant experience and skills exiting within the agency in relation to radio advertising campaigns. Including demonstration of your ability and

experience of planning and buying appropriately weighted airtime on the stations and platforms that you recommend to best utilised to reach our target audience.
(Max 500 words)
Price – 20%
Please provide a total contract price for the delivery of your radio marketing campaign. Including an indicative breakdown of how you will utilise the available budget across all activity, including agency cost (inc. creative and campaign analytics), ad production and media spend.
This must be inclusive of all costs, but exclusive of VAT.

  1. EVALUATION CRITERIA
    The preferred supplier will be selected based on the following criteria: –
    Quality and creativity 40%
    Experience and skills 40%
    Price 20%